It’s frustrating when you and your team don’t have the time to spend on the projects that you know will really benefit your firm.
So, short of conjuring up more hours in the day, how can you free up more of your team’s time yet still ensure business development and marketing initiatives don’t fall down your to do list when things get tough?
This is where smart digital marketing comes in:

It’s about ensuring the content your firm produces speaks to your existing and prospective client segments and that you’re providing the right information, at the right time to the right person. From a client attraction perspective, it’s about getting more of these people to visit your website, converting them into leads and then using targeted marketing automation to nurture them into clients.

From a client experience perspective it’s about reinforcing their decision to work with your firm, providing them with client-specific content, and consistently delighting them. It’s setting up programmers and then using marketing automation to support your in-person efforts, which is vital when your practitioners get busy and can’t get out from behind their desks as often as you’d like them to

We can help you to:
  • Better understand your ideal clients and how to market to them through the creation of buyer personas and client journey maps
  • Create compelling content that talks to these personas at each stage of their journey and connects the dots so that people can easily find the content they’ll find useful when they need it
  • Ensure the right people read your content and visit your website
  • Capture visitors’ contact information and understand the content they’re interested in and, from this, set up automated workflows that nurture them into clients
  • Improve your client experience by working with you to set up online programmes and automated workflows to offer them ongoing value.
Download our ‘How to grow your firm’s revenue using smart digital marketing’ eBook which guides you through the process of how to find, attract and retain your ideal clients.

You’ll learn:

  • The importance of digital marketing to  your firm’s growth
  • A proven 4-step methodology to follow
  • How to get started
  • The importance of buyer personas and how to create these
  • How to map the research process your clients go through prior to engaging you
  • How to deliver the right content to the right person at the right time.

Want to get started today?

Set up a time to talk to us, either over a coffee or over the internet. Let us know what you’re looking to achieve, your plans and challenges and we’ll give you some tips you can easily implement right now. If during our conversation you’d like to discuss working with us, we will take you through the next steps.